One of the latest technique evolved in SEO is schema markup. You can boost your website in the search engine result pages (SERPs). Schema tells the search engines what your data means. With this schema markup, some of the content gets indexed and returned in a different way. Schema markup helps your website rank better for all kinds of content types for ...
Perfect, but I see that Schema is more projected towards the article, the news or the product, rather than the whole page, and this is good, but at the same time what use can it have on an entire page where no information is presented products but rather the presentation of the site itself.
Articles
Local businesses
Restaurants
Book Reviews
Movies
Software Applications
Products etc.
Here is another thing that I do not fully understand, I am not referring to the concept of the category itself, but to the fact that often there is no category that adapts to the product sector of the site, in this I understand that the Schema is too rigid .
Let me give you a simple example, if I have an activity as a Genealogist, as I enter it, I cannot find an appropriate category.
And this also applies to Google Analitycs for example.
Thanks for the replies.